{"id":4405,"date":"2024-04-18T15:29:34","date_gmt":"2024-04-18T13:29:34","guid":{"rendered":"https:\/\/pixelis.pl\/?p=4405"},"modified":"2024-04-18T15:29:35","modified_gmt":"2024-04-18T13:29:35","slug":"tgi-target-group-index","status":"publish","type":"post","link":"https:\/\/pixelis.pl\/en\/tgi-target-group-index\/","title":{"rendered":"TGI (Target Group Index)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-czym-sa-badania-tgi\">What is TGI testing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TGI, or Target Group Index, is an international study that provides detailed analyses of consumer consumption of goods, services, and media. TGI research is conducted year-round and is based on representative groups of respondents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of TGI studies:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duration<\/strong>: Research is conducted on an ongoing basis throughout the year.<\/li>\n\n\n\n<li><strong>Representativeness<\/strong>: Research participants are selected in a way that ensures representativeness for individual markets.<\/li>\n\n\n\n<li><strong>Reception<\/strong>: The studies cover different demographic and geographic groups.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives and applications of TGI research:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumption analysis<\/strong>: TGI research provides data on the consumption of goods and services in various market segments.<\/li>\n\n\n\n<li><strong>Media monitoring<\/strong>: Allows you to track the effectiveness of various communication channels, including online advertising.<\/li>\n\n\n\n<li><strong>Marketing planning<\/strong>: Information from TGI research is used to create effective marketing strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TGI research allows companies to better understand their customers, which translates into more effective advertising campaign planning and marketing optimization. Monitoring consumption and media usage helps tailor offers to the needs and preferences of target audiences.<\/p>","protected":false},"excerpt":{"rendered":"<p>Czym s\u0105 badania TGI? TGI, czyli Target Group Index, to mi\u0119dzynarodowe badanie, kt\u00f3re umo\u017cliwia szczeg\u00f3\u0142owe analizy dotycz\u0105ce konsumpcji d\u00f3br i us\u0142ug oraz korzystania z medi\u00f3w przez konsument\u00f3w. Badania TGI s\u0105 prowadzone przez ca\u0142y rok i opieraj\u0105 si\u0119 na reprezentatywnych grupach respondent\u00f3w. Charakterystyka bada\u0144 TGI: Cele i zastosowanie bada\u0144 TGI: Wnioski Dzi\u0119ki badaniom TGI firmy mog\u0105 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,102],"tags":[],"class_list":["post-4405","post","type-post","status-publish","format-standard","hentry","category-slowni","category-t"],"_links":{"self":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/4405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":0,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"wp:attachment":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}