{"id":4996,"date":"2024-05-20T14:18:22","date_gmt":"2024-05-20T12:18:22","guid":{"rendered":"https:\/\/pixelis.pl\/?p=4996"},"modified":"2024-05-20T14:18:23","modified_gmt":"2024-05-20T12:18:23","slug":"pop-under","status":"publish","type":"post","link":"https:\/\/pixelis.pl\/en\/pop-under\/","title":{"rendered":"Pop-under"},"content":{"rendered":"

What is a pop-under?<\/h2>\n\n\n\n

A pop-under is a type of online advertisement that automatically opens behind the browser window on the page the user is currently viewing. Unlike pop-ups, pop-unders do not directly obscure the page's content or require the user's immediate attention. This makes them less intrusive than pop-ups, but they can still be perceived as annoying by users.<\/p>\n\n\n\n

How do Pop-unders work?<\/h2>\n\n\n\n

Pop-unders are designed to appear only after a user interacts with a website, such as clicking a link or opening a new page. Because they open in the background, users may not notice the pop-under until they close or minimize the main browser window. This delayed discovery can reduce the immediate impact of disruption, but it can also surprise users, negatively impacting their experience.<\/p>\n\n\n\n

Marketing Applications of Pop-unders<\/h2>\n\n\n\n

Pop-unders are used in digital marketing to promote offers, products, or services without directly interrupting user activity. Here are some common scenarios where pop-unders are used:<\/p>\n\n\n\n

    \n
  1. Advertising special offers<\/strong>: Companies can use pop-unders to discreetly advertise special promotions or discounts, hoping that the user will see these offers when they end their session.<\/li>\n\n\n\n
  2. Newsletter subscriptions<\/strong>: Websites can use pop-unders to invite users to subscribe to newsletters, appearing when the user is likely to leave the page.<\/li>\n\n\n\n
  3. Software download<\/strong>: Some websites run pop-unders to promote software downloads or updates.<\/li>\n<\/ol>\n\n\n\n

    User Perception and Ad Blocking<\/h2>\n\n\n\n

    Although pop-unders are less intrusive than pop-ups, they can still be perceived as intrusive and unwanted. Many users consider any form of intrusive advertising disruptive. As a result, more and more people are using ad blockers that can block pop-unders along with other types of ads, which impacts the visibility of these marketing efforts.<\/p>\n\n\n\n

    Best Practices for Using Pop-unders<\/h2>\n\n\n\n

    To ensure pop-unders do not negatively impact user experience, advertisers should follow the following best practices:<\/p>\n\n\n\n

      \n
    • Frequency limitation<\/strong>: Set pop-unders to appear less frequently, minimizing annoyance.<\/li>\n\n\n\n
    • Target targeting<\/strong>: Use behavioral targeting to show pop-unders to users who are more likely to be interested in the product or service being advertised.<\/li>\n\n\n\n
    • Ensuring relevance<\/strong>: Make sure your pop-under content is relevant to your users' interests or activities on the site.<\/li>\n\n\n\n
    • Easy to close<\/strong>: Provide an easy way to close the pop-under if the user is not interested.<\/li>\n<\/ul>\n\n\n\n

      Summary<\/h2>\n\n\n\n

      While pop-unders are a less intrusive alternative to pop-ups, they should be used with caution to avoid discouraging users. Given the timing and relevance of the content, marketers can effectively utilize pop-unders as part of a broader digital marketing strategy. However, the increasing use of ad-blocking extensions means that relying solely on this method can limit the reach of ads.<\/p>","protected":false},"excerpt":{"rendered":"

      Czym jest pop-under? Pop-under to rodzaj reklamy internetowej, kt\u00f3ra automatycznie otwiera si\u0119 za oknem przegl\u0105darki na stronie, kt\u00f3r\u0105 u\u017cytkownik aktualnie przegl\u0105da. W przeciwie\u0144stwie do pop-up\u00f3w, pop-undery nie zas\u0142aniaj\u0105 bezpo\u015brednio zawarto\u015bci strony ani nie wymagaj\u0105 natychmiastowej uwagi u\u017cytkownika. Dzi\u0119ki temu s\u0105 mniej inwazyjne ni\u017c pop-upy, ale nadal mog\u0105 by\u0107 postrzegane przez u\u017cytkownik\u00f3w jako irytuj\u0105ce. Jak dzia\u0142aj\u0105 […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,98],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","hentry","category-slowni","category-p"],"_links":{"self":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/4996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/comments?post=4996"}],"version-history":[{"count":0,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/4996\/revisions"}],"wp:attachment":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/media?parent=4996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/categories?post=4996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/tags?post=4996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}