{"id":6158,"date":"2025-01-16T08:00:28","date_gmt":"2025-01-16T07:00:28","guid":{"rendered":"https:\/\/pixelis.pl\/?p=6158"},"modified":"2025-01-03T14:50:56","modified_gmt":"2025-01-03T13:50:56","slug":"google-pagespeed-insights-a-comprehensive-guide-to-website-performance-optimization","status":"publish","type":"post","link":"https:\/\/pixelis.pl\/en\/google-pagespeed-insights-kompleksowy-przewodnik-po-optymalizacji-wydajnosci-witryny\/","title":{"rendered":"Google PageSpeed Insights \u2013 A Comprehensive Guide to Optimizing Website Performance"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6158\" class=\"elementor elementor-6158\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14da456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14da456\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d24b3\" data-id=\"86d24b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a615de elementor-widget elementor-widget-heading\" data-id=\"7a615de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google PageSpeed Insights \u2013 what is it and why is it worth using?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67c876 elementor-widget elementor-widget-text-editor\" data-id=\"c67c876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Google PageSpeed Insights Definition<\/h3><p><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> is a free tool provided by Google that evaluates a website&#039;s performance on both mobile devices and desktop computers. Google PageSpeed Insights is based on <\/span><b>Lighthouse<\/b><span style=\"font-weight: 400;\"> \u2013 an open-source tool used to conduct a variety of audits, including performance audits. After analyzing the source code and selected speed parameters, Lighthouse displays a Performance Score. This same score appears in the Google PageSpeed Insights report, allowing website owners and web developers to quickly assess key aspects of website performance.<\/span><\/p><h3>Google PageSpeed Insights Score \u2013 Point Scale<\/h3><p><span style=\"font-weight: 400;\">Once the analysis is complete, Google PageSpeed Insights assigns a score on a scale of <\/span><b>0 to 100<\/b><span style=\"font-weight: 400;\">. Depending on the result obtained, colors appear in the report:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>0-49 points (red)<\/b><span style=\"font-weight: 400;\"> \u2013 a score considered low, meaning that the site requires significant optimization in terms of speed and performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>50-89 points (orange)<\/b><span style=\"font-weight: 400;\"> \u2013 an average result, indicating the need for further improvements, although some elements of the page may already be optimized.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>90-100 points (green)<\/b><span style=\"font-weight: 400;\"> \u2013 a very good result, suggesting that the website has been optimized in many respects and provides a satisfactory user experience.<\/span><\/li><\/ul><h3>Google Recommendations and Score<\/h3><p><span style=\"font-weight: 400;\">In addition to the final number of points in the report, <\/span><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> provides a list of recommendations for improving your site&#039;s performance. Even if your site scores satisfactorily, it&#039;s still worth exploring the suggested optimizations. Implementing them can yield long-term benefits and contribute to stability and further increases in your search engine rankings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e619b56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e619b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d392333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d392333\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abbe1f1\" data-id=\"abbe1f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1abc54c elementor-widget elementor-widget-heading\" data-id=\"1abc54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Impact of Google PageSpeed Insights on SEO and User Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2030872 elementor-widget elementor-widget-text-editor\" data-id=\"2030872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Mobile version of the website and positioning<\/h3><p><span style=\"font-weight: 400;\">In the era of growing number of users accessing the internet via smartphones and tablets, <\/span><b>website optimization for mobile devices<\/b><span style=\"font-weight: 400;\"> is crucial. Google is increasingly paying attention to websites&#039; mobile-friendliness, which influences their ranking in search results (the so-called Mobile-First Index). If your website loads quickly on smartphones and tablets, Google will recognize this in its quality assessment, translating into higher organic visibility.<\/span><\/p><h3>The impact of page loading speed on UX<\/h3><p><span style=\"font-weight: 400;\">A key goal of Google is to promote websites that offer a positive user experience (UX). A slow website discourages visitors, increases bounce rates, and can reduce brand trust. Improving loading speed using Google PageSpeed Insights helps keep users on your site and encourage further interaction, such as making a purchase or filling out a form.<\/span><\/p><h3>Core Web Vitals \u2013 an important element of website evaluation<\/h3><p><span style=\"font-weight: 400;\">Although the general one <\/span><b>Google PageSpeed score<\/b><span style=\"font-weight: 400;\"> (scale 0-100) is not a direct ranking factor, individual metrics such as <\/span><b>Core Web Vitals<\/b><span style=\"font-weight: 400;\">, play a key role in website positioning. Core Web Vitals focus on aspects such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>LCP (Large Contentful Paint)<\/b><span style=\"font-weight: 400;\">: loading time of the largest visible element on the page,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>FID (First Input Delay)<\/b><span style=\"font-weight: 400;\">: delay in the page&#039;s response to the first user interaction,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CLS (Cumulative Layout Shift)<\/b><span style=\"font-weight: 400;\">: visual stability, relating to shifting of elements during loading.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By taking care of these metrics, you simultaneously improve the overall performance of your website in Google PageSpeed Insights tests and create a more user-friendly environment for your visitors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a21a4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a21a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c5cf99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c5cf99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3827213\" data-id=\"3827213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703fa07 elementor-widget elementor-widget-image\" data-id=\"703fa07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2025\/01\/speed-test-concept-illustration_114360-4223-768x512.avif\" class=\"attachment-medium_large size-medium_large wp-image-6161\" alt=\"\" srcset=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2025\/01\/speed-test-concept-illustration_114360-4223-768x512.avif 768w, https:\/\/pixelis.pl\/wp-content\/uploads\/2025\/01\/speed-test-concept-illustration_114360-4223-300x200.avif 300w, https:\/\/pixelis.pl\/wp-content\/uploads\/2025\/01\/speed-test-concept-illustration_114360-4223.avif 996w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b58d04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b58d04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b342f3f\" data-id=\"b342f3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d7a2d elementor-widget elementor-widget-heading\" data-id=\"c1d7a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methods to improve your Google PageSpeed Insights results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a8313 elementor-widget elementor-widget-text-editor\" data-id=\"e8a8313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Eliminating render-blocking resources<\/h3><p><span style=\"font-weight: 400;\">For the browser to render the page correctly, it must process the HTML document (parsing the HTML and creating a DOM tree). If the code contains blocking resources (e.g., JavaScript that loads in the header), the browser interrupts code analysis to download and execute the specified files. This delays the display of the content to the user.<\/span><\/p><p><b>How to deal with this?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use inline scripts whenever possible if they are not too extensive.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add attributes <\/span><b>async<\/b><span style=\"font-weight: 400;\"> or <\/span><b>defer<\/b><span style=\"font-weight: 400;\"> in tags <\/span><span style=\"font-weight: 400;\">&lt;script&gt;<\/span><span style=\"font-weight: 400;\"> \u2013 this will allow you to load JavaScript files asynchronously or execute them only after the document has been rendered.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Move the scripts to the end of the source code (just before <\/span><span style=\"font-weight: 400;\">&lt;\/body&gt;<\/span><span style=\"font-weight: 400;\">) whenever possible.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This will allow the user to see the main content faster, and the files needed for extended website functionalities will be loaded simultaneously or immediately after the key elements are displayed.<\/span><\/p><h3>Limiting the number of HTTP requests and file sizes<\/h3><p><span style=\"font-weight: 400;\">When a website loads, the server is sent numerous requests for files (images, CSS, JS scripts, etc.). Too many requests can significantly impact load times: each request requires time to be sent, processed, and responded to.<\/span><\/p><p><b>Simple ways to reduce requests and file sizes:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the number of web fonts to a minimum \u2013 too many fonts from different sources increases the number of requests.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merging stylesheets and scripts into one file (or several larger ones instead of a dozen or so small ones).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress image files while maintaining acceptable quality, for example using optimization tools such as TinyPNG or Squoosh.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking the number of plugins (e.g. in WordPress) and removing unnecessary extensions.<\/span><\/li><\/ul><h3>Minification of CSS and JavaScript code<\/h3><p><b>Minification<\/b><span style=\"font-weight: 400;\"> Minification involves removing all characters from the source code that do not affect its interpretation, such as spaces, comments, and newlines. Additionally, long variable names are often replaced with shorter ones (e.g. <\/span><span style=\"font-weight: 400;\">userProfile<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">uP<\/span><span style=\"font-weight: 400;\">). This type of optimization does not harm the functionality of the website, but significantly reduces file size.<\/span><\/p><p><b>Minification tools:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>WebPack<\/b><span style=\"font-weight: 400;\"> \u2013 a popular bundler used to combine and minify JS and CSS files,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>ParcelJS<\/b><span style=\"font-weight: 400;\"> \u2013 allows you to quickly create packages and minify many resources,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autoptimize<\/b><span style=\"font-weight: 400;\"> \u2013 a WordPress plugin that automatically minifies and merges CSS\/JS files.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Regular code minification can bring tangible benefits in the form of faster page loading and higher rankings. <\/span><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3>Reduce server response time (TTFB)<\/h3><p><span style=\"font-weight: 400;\">TTFB (Time to First Byte) measures how quickly a server responds to the first request sent by a browser. If the server response time is high, even the most optimized front-end code won&#039;t be enough to keep your website running quickly.<\/span><\/p><p><b>What influences TTFB?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting quality \u2013 cheaper shared plans may slow down during peak hours,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Server configuration \u2013 incorrect cache settings or lack of caching mechanisms.<\/span><\/li><\/ul><p><b>How to improve TTFB?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switching from shared hosting to a faster solution (VPS or dedicated server),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing configuration and updating server software,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activating application cache and memory caching (e.g. Redis or memcached).<\/span><\/li><\/ul><h3>Lazy loading technique for images<\/h3><p><span style=\"font-weight: 400;\">Images can consume a significant portion of the data transfer needed to load a page. However, if a visitor has to scroll to see an image, there&#039;s no need to load it immediately.<\/span><\/p><p><b>Lazy loading<\/b><span style=\"font-weight: 400;\"> (delayed loading) involves downloading images only when the user is at a location where the graphic is visible on the screen.<\/span><\/p><p><strong>How to implement lazy loading?<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using the native attribute <\/span><span style=\"font-weight: 400;\">loading=\u201dlazy\u201d<\/span><span style=\"font-weight: 400;\"> in tags <\/span><span style=\"font-weight: 400;\">&lt;img&gt;<\/span><span style=\"font-weight: 400;\"> (supported by Chrome and newer browsers),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of ready-made JS libraries (e.g. Lozad.js, LazyLoad.js) or plugins in CMS systems.<\/span><\/li><\/ul><h3>Modern image formats<\/h3><p><span style=\"font-weight: 400;\">Google recommends switching to newer and more effective image formats such as <\/span><b>WebP<\/b><span style=\"font-weight: 400;\"> Whether <\/span><b>JPEG 2000<\/b><span style=\"font-weight: 400;\">. Compared to traditional JPEGs or PNGs, files in these formats are smaller while maintaining comparable quality. This is especially important for graphically intensive websites, where size optimization can speed up loading times by up to several dozen percent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99bd5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d99bd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f121d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f121d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233c269\" data-id=\"233c269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70000bb elementor-widget elementor-widget-heading\" data-id=\"70000bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continuous optimization \u2013 why is it worth it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6154f elementor-widget elementor-widget-text-editor\" data-id=\"2e6154f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Scalability and growing traffic<\/h3><p><span style=\"font-weight: 400;\">As your site begins to attract more visitors, your servers must handle a higher load. More requests mean a greater risk of performance degradation. Regularly assess and adapt to recommendations. <\/span><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> helps maintain optimal speed and reliability with increasing traffic.<\/span><\/p><h3>Positive user experience<\/h3><p><span style=\"font-weight: 400;\">Continuous improvements based on Google PageSpeed Insights reports foster a positive visitor experience. Customers are more likely to stay on a site that loads quickly and runs smoothly, which translates into greater brand trust and higher conversions.<\/span><\/p><h3>Strengthening your search engine position<\/h3><p><span style=\"font-weight: 400;\">Google algorithms reward websites that offer high quality and usability. In the long run, performance optimization becomes a crucial SEO factor, potentially contributing to improved search engine rankings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a9f29 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15a9f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9658eb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9658eb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-881e2d5\" data-id=\"881e2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea248a elementor-widget elementor-widget-image\" data-id=\"eea248a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"426\" src=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945-768x426.avif\" class=\"attachment-medium_large size-medium_large wp-image-2525\" alt=\"\" srcset=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945-768x426.avif 768w, https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945-300x166.avif 300w, https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945-1024x568.avif 1024w, https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945-1536x852.avif 1536w, https:\/\/pixelis.pl\/wp-content\/uploads\/2643\/67\/26432677_cost_optimization_17-1-e1695647242945.avif 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef46e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef46e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bd8547\" data-id=\"0bd8547\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8055b36 elementor-widget elementor-widget-heading\" data-id=\"8055b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google PageSpeed Insights \u2013 Frequently Asked Questions (FAQ)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd19cb7 elementor-widget elementor-widget-toggle\" data-id=\"fd19cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Google PageSpeed Insights?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2651\"><p><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> This tool, developed by Google, analyzes the speed and performance of websites. After conducting a detailed audit, it provides a rating on a 0-100 scale and provides tips on how to improve performance.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is Google PageSpeed Insights free?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2652\"><p><span style=\"font-weight: 400;\">Yes, there is no cost to using Google PageSpeed Insights. Simply visit the website.<\/span><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> and enter the URL of your website.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does Google PageSpeed Insights work?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2653\"><p><span style=\"font-weight: 400;\">The tool examines and interprets a website&#039;s HTML, CSS, and JavaScript code, assessing how quickly individual page elements load in the browser. External resources such as fonts and images are also taken into account. Based on the collected data, a report is generated with a score and a list of recommendations for implementation.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Google PageSpeed Insights help with SEO optimization?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2654\"><p><span style=\"font-weight: 400;\">Absolutely. While the score itself isn&#039;t an official ranking factor, a website&#039;s speed, mobility, and overall performance (including Core Web Vitals) are taken into account when ranking in organic search results. The better optimized a website is, the higher its chances of good visibility in Google results.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How to check your Google PageSpeed Insights score?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2655\"><p><span style=\"font-weight: 400;\">To find out how fast and efficient your website is, simply:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get on<\/span><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter the URL (e.g. <\/span><span style=\"font-weight: 400;\">https:\/\/twojastrona.pl<\/span><span style=\"font-weight: 400;\">).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the button <\/span><b>Analyze<\/b><span style=\"font-weight: 400;\"> (or <\/span><b>Analyze<\/b><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The tool will generate the result within a few dozen seconds and display recommendations for improvement.<\/span><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-2656\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2656\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does Google PageSpeed Insights detect all possible performance issues?<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2656\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2656\"><p><span style=\"font-weight: 400;\">While the tool is very useful and can diagnose many technical issues, it cannot identify absolutely all potential errors. It&#039;s also worth using other testing methods, such as:. <\/span><b>Test My Site<\/b><span style=\"font-weight: 400;\">, <\/span><b>GTmetrix<\/b><span style=\"font-weight: 400;\"> Whether <\/span><b>Pingdom<\/b><span style=\"font-weight: 400;\">, and monitor server logs and statistics in Google Analytics for comprehensive speed and stability analysis.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93477ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"93477ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f9df49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f9df49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-029531b\" data-id=\"029531b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ec097 elementor-widget elementor-widget-heading\" data-id=\"a3ec097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d9ff elementor-widget elementor-widget-text-editor\" data-id=\"5b3d9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> is an extremely useful tool that allows you to analyze website performance and receive specific optimization tips. While the final score on a 0-100 scale doesn&#039;t determine your site&#039;s search engine ranking, improving loading speed, implementing recommended changes, and maintaining <\/span><b>Core Web Vitals<\/b><span style=\"font-weight: 400;\"> has a significant impact on SEO and user comfort.<\/span><\/p><p><span style=\"font-weight: 400;\">Website optimization is an ongoing process \u2013 as traffic increases, new performance challenges arise. Regular audits, technical upgrades, and source code updates ensure your website remains highly efficient. Using Google PageSpeed Insights, you can continually improve loading speed and user experience, resulting in happier users and a more favorable search engine ranking.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Improve your website&#039;s performance with Google PageSpeed Insights. Learn what this tool is, how it works, and why it&#039;s crucial for SEO and UX.<\/p>","protected":false},"author":1,"featured_media":6160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/comments?post=6158"}],"version-history":[{"count":0,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/posts\/6158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/media\/6160"}],"wp:attachment":[{"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/categories?post=6158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelis.pl\/en\/wp-json\/wp\/v2\/tags?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}