{"id":3374,"date":"2024-04-08T11:43:01","date_gmt":"2024-04-08T09:43:01","guid":{"rendered":"https:\/\/pixelis.pl\/?p=3374"},"modified":"2024-04-19T10:56:41","modified_gmt":"2024-04-19T08:56:41","slug":"pourquoi-vous-devez-implementer-le-mode-de-consentement-google-v2-sur-votre-site-web","status":"publish","type":"post","link":"https:\/\/pixelis.pl\/fr\/dlaczego-musisz-wdrozyc-google-consent-mode-v2-na-swojej-stronie-internetowej\/","title":{"rendered":"Pourquoi avez-vous besoin d&#039;impl\u00e9menter Google Consent Mode v2 sur votre site web\u00a0?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-wprowadzenie\">Introduction<\/h2>\n\n\n\n<p>Suite \u00e0 l&#039;entr\u00e9e en vigueur du r\u00e8glement (CE) n\u00b0 1099\/2013 du Parlement europ\u00e9en et du Conseil, dit r\u00e8glement sur les march\u00e9s num\u00e9riques (DMA), les grandes plateformes en ligne (appel\u00e9es \u201e\u00a0gatekeepers\u00a0\u201d en droit de l&#039;UE) devront modifier leur approche en mati\u00e8re de collecte et de traitement des donn\u00e9es des utilisateurs. Des changements seront \u00e9galement impos\u00e9s aux propri\u00e9taires de sites web et de boutiques en ligne qui utilisent les outils fournis par les gatekeepers.<strong> la n\u00e9cessit\u00e9 d&#039;introduire des changements obligatoires<\/strong> et peuvent avoir des cons\u00e9quences f\u00e2cheuses pour les personnes qui n&#039;adaptent pas leur site web aux nouvelles exigences.<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner le m\u00e9canisme de gestion du consentement de Google, Google Consent Mode v2. Nous expliquerons \u00e9galement pourquoi vous devez l&#039;impl\u00e9menter sur votre site web ou votre boutique en ligne afin de ne pas perdre l&#039;acc\u00e8s aux outils marketing de Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-co-to-jest-google-consent-mode-v2\">Qu&#039;est-ce que Google Consent Mode v2\u00a0?<\/h2>\n\n\n\n<p>Google Consent Mode v2 est une extension du mode Consentement de Google, qui permet aux utilisateurs d&#039;indiquer leur niveau de consentement actuel sur un site web donn\u00e9. Cela permet \u00e0 d&#039;autres outils Google, tels que Google Ads, de traiter les donn\u00e9es en fonction du consentement accord\u00e9 (ou non).<\/p>\n\n\n\n<p>Google Consent Mode v2 introduit deux param\u00e8tres de consentement suppl\u00e9mentaires\u00a0: <strong>donn\u00e9es_utilisateur_publicitaires<\/strong>, qui contr\u00f4le si les donn\u00e9es des utilisateurs peuvent \u00eatre envoy\u00e9es \u00e0 Google \u00e0 des fins publicitaires et <strong>personnalisation des publicit\u00e9s<\/strong> concernant l&#039;inclusion de la publicit\u00e9 personnalis\u00e9e.<\/p>\n\n\n\n<p>Le consentement est toujours recueilli via une banni\u00e8re de cookies. Cependant, le type de donn\u00e9es transf\u00e9r\u00e9es \u00e0 Google diff\u00e8re selon la m\u00e9thode choisie parmi les deux disponibles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-1024x682.avif\" alt=\"Pr\u00e9sentation du mode de consentement Google V2\" class=\"wp-image-3377\" srcset=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-1024x682.avif 1024w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-300x200.avif 300w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-768x512.avif 768w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-1536x1024.avif 1536w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing.avif 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jakie-sa-rodzaje-consent-mode-v2\">Quels sont les types de Consent Mode v2 ?<\/h2>\n\n\n\n<p>Google a introduit deux versions du Mode Consentement v2\u00a0: Basique et Avanc\u00e9e. Toutes deux d\u00e9finissent le traitement des donn\u00e9es utilisateur en cas de refus de consentement. Dans la version Basique, l\u2019absence de consentement bloque le transfert de donn\u00e9es \u00e0 Google, y compris la notification du refus. Autrement dit, les balises Google ne sont pas d\u00e9clench\u00e9es pour collecter et transmettre les donn\u00e9es \u00e0 la plateforme. Dans la version Avanc\u00e9e, les balises Google se chargent avant l\u2019affichage de la banni\u00e8re de consentement.<\/p>\n\n\n\n<p>Si vous refusez le traitement de vos donn\u00e9es, les balises Google ne collecteront aucune donn\u00e9e \u00e0 des fins d&#039;analyse ou de publicit\u00e9. La plateforme d\u00e9sactivera \u00e9galement les annonces personnalis\u00e9es. Toutefois, des \u201e\u00a0pings sans cookie\u00a0\u201d sont envoy\u00e9s, contenant des informations qui rendent difficile l&#039;identification d&#039;un utilisateur individuel. Si vous y consentez, la version Avanc\u00e9e vous permet de mesurer et d&#039;analyser les conversions, ce qui influence le choix de votre strat\u00e9gie marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-basic-vs-advanced-jakie-dane-mozemy-wykorzystywac-w-kampaniach-marketingowych\">Donn\u00e9es de base vs. donn\u00e9es avanc\u00e9es\u00a0: quelles donn\u00e9es pouvons-nous utiliser dans les campagnes marketing\u00a0?<\/h2>\n\n\n\n<p>Choisir entre le mode de consentement basique et le mode de consentement avanc\u00e9 v2 peut impacter l&#039;efficacit\u00e9 de votre campagne publicitaire. Il est \u00e9vident que les utilisateurs qui ne donnent pas leur consentement convertissent g\u00e9n\u00e9ralement moins bien. En mode de consentement basique, les balises Google sont bloqu\u00e9es jusqu&#039;\u00e0 ce que l&#039;utilisateur donne son consentement. Cela r\u00e9duit la quantit\u00e9 de donn\u00e9es concernant les visiteurs qui n&#039;ont pas consenti. Dans cette version, Google cesse \u00e9galement d&#039;envoyer des requ\u00eates sans cookie qui collectent des informations de base sur les utilisateurs ayant refus\u00e9 le suivi. La mod\u00e9lisation des conversions s&#039;en trouve complexifi\u00e9e, car nous devons nous appuyer sur le mod\u00e8le g\u00e9n\u00e9ral de Google.<\/p>\n\n\n\n<p>La version avanc\u00e9e permet d&#039;envoyer des \u201e\u00a0pings sans cookies\u00a0\u201d, ce qui facilite la mod\u00e9lisation des conversions dans Google Analytics et Google Ads. En tant que propri\u00e9taire de site web ou de boutique en ligne, vous pouvez ainsi consulter le taux de conversion r\u00e9el des utilisateurs ayant donn\u00e9 leur consentement et de ceux qui ne l&#039;ont pas fait.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2-1024x576.avif\" alt=\"google-consent-mode-v2\" class=\"wp-image-3378\" srcset=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2-1024x576.avif 1024w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2-300x169.avif 300w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2-768x432.avif 768w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2-1536x864.avif 1536w, https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/digital-marketing-2.avif 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dlaczego-google-consent-mode-jest-konieczne\">Pourquoi le mode de consentement de Google est-il n\u00e9cessaire\u00a0?<\/h2>\n\n\n\n<p>L&#039;impl\u00e9mentation du mode de consentement Google v2 est indispensable pour continuer \u00e0 utiliser les services marketing de Google \u00e0 partir de mars 2024. M\u00eame la version de base offre \u00e0 votre site web ou boutique des avantages sup\u00e9rieurs \u00e0 ceux d&#039;une absence d&#039;impl\u00e9mentation. Votre site web ou boutique pourra toujours utiliser le mod\u00e8le de conversion standard. Avec le mode de consentement avanc\u00e9, les avantages sont encore plus importants gr\u00e2ce \u00e0 l&#039;acc\u00e8s \u00e0 davantage de donn\u00e9es, ce qui se traduit par une meilleure optimisation des campagnes et des rapports de r\u00e9sultats plus pr\u00e9cis. Le non-respect de cette consigne, quelle que soit la version du mode de consentement Google, entra\u00eenera le blocage du remarketing et du suivi des conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-czy-to-koniec-zmian\">Est-ce la fin des changements ?<\/h2>\n\n\n\n<p>Probablement pas, car la multiplication des banni\u00e8res de cookies a habitu\u00e9 les utilisateurs \u00e0 donner leur consentement, souvent sans le savoir, au traitement de leurs donn\u00e9es. On observe \u00e9galement une importance croissante accord\u00e9e \u00e0 la collecte des donn\u00e9es utilisateur dans le respect des normes en vigueur, qui \u00e9voluent constamment. Toutefois, tant que la m\u00e9thode de collecte du consentement restera inchang\u00e9e, les syst\u00e8mes de gestion du consentement continueront de gagner en importance et n\u00e9cessiteront des mises \u00e0 jour r\u00e9guli\u00e8res de la part des propri\u00e9taires de sites web et de boutiques en ligne.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wprowadzenie W zwi\u0105zku z wej\u015bciem w \u017cycie rozporz\u0105dzenia Parlamentu Europejskiego i Rady UE pod nazw\u0105 Digital Markets Act (DMA), wielkie platformy internetowe (okre\u015blane w unijnym prawie jako \u201egatekeepers\u201d \u2013 stra\u017cnicy dost\u0119pu), b\u0119d\u0105 musia\u0142y zmieni\u0107 swoje podej\u015bcie do gromadzenia i przetwarzania danych u\u017cytkownik\u00f3w. Zmiany czekaj\u0105 tak\u017ce w\u0142a\u015bcicieli stron i sklep\u00f3w internetowych, kt\u00f3re korzystaj\u0105 z narz\u0119dzi udost\u0119pnianych [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,81,74],"tags":[],"class_list":["post-3374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-google","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Consent Mode czym jest?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelis.pl\/fr\/pourquoi-vous-devez-implementer-le-mode-de-consentement-google-v2-sur-votre-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dlaczego musisz wdro\u017cy\u0107 Google Consent Mode v2 na swojej stronie internetowej?\" \/>\n<meta property=\"og:description\" content=\"Wprowadzenie W zwi\u0105zku z wej\u015bciem w \u017cycie rozporz\u0105dzenia Parlamentu Europejskiego i Rady UE pod nazw\u0105 Digital Markets Act (DMA), wielkie platformy internetowe (okre\u015blane w unijnym prawie jako \u201egatekeepers\u201d \u2013 stra\u017cnicy dost\u0119pu), b\u0119d\u0105 musia\u0142y zmieni\u0107 swoje podej\u015bcie do gromadzenia i przetwarzania danych u\u017cytkownik\u00f3w. Zmiany czekaj\u0105 tak\u017ce w\u0142a\u015bcicieli stron i sklep\u00f3w internetowych, kt\u00f3re korzystaj\u0105 z narz\u0119dzi udost\u0119pnianych [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelis.pl\/fr\/pourquoi-vous-devez-implementer-le-mode-de-consentement-google-v2-sur-votre-site-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencja interaktywna PIXELIS Strony internetowe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Agencja.Interaktywna.Pixelis?ref=br_rs\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T09:43:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T08:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pixelis.pl\/wp-content\/uploads\/2024\/04\/privacy2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"DawidK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"DawidK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pixelis.pl\\\/dlaczego-musisz-wdrozyc-google-consent-mode-v2-na-swojej-stronie-internetowej\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pixelis.pl\\\/dlaczego-musisz-wdrozyc-google-consent-mode-v2-na-swojej-stronie-internetowej\\\/\"},\"author\":{\"name\":\"DawidK\",\"@id\":\"https:\\\/\\\/pixelis.pl\\\/#\\\/schema\\\/person\\\/fb316c5fd496c06fce25b008cbb6563c\"},\"headline\":\"Dlaczego musisz wdro\u017cy\u0107 Google Consent Mode v2 na swojej 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