{"id":5195,"date":"2024-06-26T11:50:01","date_gmt":"2024-06-26T09:50:01","guid":{"rendered":"https:\/\/pixelis.pl\/?p=5195"},"modified":"2024-06-26T11:50:02","modified_gmt":"2024-06-26T09:50:02","slug":"la-fin-de-lere-de-lanalyse-universelle","status":"publish","type":"post","link":"https:\/\/pixelis.pl\/fr\/koniec-ery-universal-analytics\/","title":{"rendered":"La fin de l'\u00e8re de l'analyse universelle"},"content":{"rendered":"
Introduction<\/h2>\n\n\n\n
Le 1er juillet 2024, Google abandonne officiellement son mod\u00e8le d'analyse web actuel, Universal Analytics (UA), au profit d'une nouvelle norme\u00a0: Google Analytics 4 (GA4). Ce changement est crucial pour les propri\u00e9taires de boutiques en ligne et de sites web qui doivent se pr\u00e9parer \u00e0 une nouvelle \u00e8re de la gestion des donn\u00e9es.<\/p>\n\n\n\n
Pourquoi est-ce important ?<\/h2>\n\n\n\n
Depuis de nombreuses ann\u00e9es, Universal Analytics est un outil essentiel pour les propri\u00e9taires de sites web et de boutiques en ligne, leur permettant de suivre le trafic, le comportement des utilisateurs et l'efficacit\u00e9 de leurs campagnes marketing. La d\u00e9sactivation d'Universal Analytics signifie qu'\u00e0 compter du 1er juillet 2024, les utilisateurs perdront l'acc\u00e8s \u00e0 l'interface et \u00e0 l'API du service. Ils devront donc migrer vers le nouveau mod\u00e8le d'analyse web\u00a0: Google Analytics 4. Ne pas migrer vers GA4 peut entra\u00eener la perte d'informations pr\u00e9cieuses et des difficult\u00e9s \u00e0 \u00e9valuer l'efficacit\u00e9 des actions marketing et \u00e0 comprendre le comportement des utilisateurs sur le site.<\/p>\n\n\n\n
En quoi Google Analytics 4 est-il diff\u00e9rent ?<\/h2>\n\n\n\n
Google Analytics 4 n'est pas simplement une nouvelle version de l'outil analytique, mais un mod\u00e8le enti\u00e8rement nouveau qui introduit un certain nombre de fonctionnalit\u00e9s innovantes\u00a0:<\/p>\n\n\n\n
\n
L'approche centr\u00e9e sur l'utilisateur<\/strong> \u2013 GA4 met davantage l'accent sur le suivi du comportement des utilisateurs sur diff\u00e9rents appareils et canaux, permettant ainsi une meilleure compr\u00e9hension des parcours d'achat et des interactions avec la marque.<\/li>\n\n\n\n
Protection accrue de la vie priv\u00e9e<\/strong> \u2013 La nouvelle version est mieux adapt\u00e9e aux exigences de protection de la vie priv\u00e9e telles que le RGPD, ce qui est crucial dans le contexte de l'\u00e9volution de la r\u00e9glementation en mati\u00e8re de protection des donn\u00e9es personnelles.<\/li>\n\n\n\n
Mod\u00e9lisation des donn\u00e9es<\/strong> \u2013 GA4 utilise des algorithmes d'apprentissage automatique avanc\u00e9s pour mod\u00e9liser les donn\u00e9es, ce qui permet d'obtenir des informations plus pr\u00e9cises sur les utilisateurs et leur comportement.<\/li>\n\n\n\n
Int\u00e9gration avec l'\u00e9cosyst\u00e8me Google<\/strong> \u2013 GA4 s'int\u00e8gre mieux aux autres outils Google, ce qui facilite la gestion des campagnes publicitaires et l'analyse de leurs performances.<\/li>\n<\/ol>\n\n\n\n<\/figure>\n\n\n\n
Que faut-il faire ?<\/h2>\n\n\n\n
Exportation des donn\u00e9es depuis Universal Analytics<\/h3>\n\n\n\n
Vous pouvez exporter les donn\u00e9es d'Universal Analytics vers diff\u00e9rents formats de fichiers (notamment CSV, XLSX, PDF et Google Sheets). Vous pouvez \u00e9galement les exporter vers le cloud.<\/p>\n\n\n\n
Impact sur les campagnes Google Ads<\/h3>\n\n\n\n
Si Universal Analytics n'est pas associ\u00e9 \u00e0 un compte Google Ads, la d\u00e9sactivation de l'ancien outil d'analyse n'aura aucune incidence sur vos campagnes publicitaires. En revanche, si le service est associ\u00e9 \u00e0 un compte Google Ads, les utilisateurs n'ont plus acc\u00e8s aux donn\u00e9es depuis juillet 2023. Google recommande de migrer les connexions Google Ads d'Universal Analytics vers une propri\u00e9t\u00e9 dans Google Analytics 4.<\/p>\n\n\n\n
Suppression de Google Universal Analytics<\/h3>\n\n\n\n
Cette propri\u00e9t\u00e9 doit \u00eatre supprim\u00e9e, sauf si l'utilisateur continue d'envoyer des donn\u00e9es \u00e0 Google Analytics 4 (GA4) via le balisage Universal Analytics. Dans ce cas, la suppression de UA risque d'interrompre le flux de donn\u00e9es vers GA4 et de n\u00e9cessiter la configuration d'une nouvelle balise Google.<\/p>\n\n\n\n
D\u00e9placement d'Universal Analytics d'un compte \u00e0 un autre<\/h3>\n\n\n\n
Cette option ne sera disponible que jusqu'au 1er juillet 2024.<\/p>\n\n\n\n
Soutien de notre agence<\/h2>\n\n\n\n
La migration vers Google Analytics 4 peut para\u00eetre complexe, mais notre agence interactive est l\u00e0 pour vous accompagner. Sp\u00e9cialis\u00e9s dans l'impl\u00e9mentation de GA4, nous proposons des services complets, de l'installation \u00e0 la configuration en passant par la formation. Gr\u00e2ce \u00e0 notre soutien, votre transition vers GA4 se d\u00e9roulera en toute simplicit\u00e9, vous permettant ainsi de continuer \u00e0 exploiter pleinement la puissance de l'analyse web.<\/p>","protected":false},"excerpt":{"rendered":"
Wprowadzenie 1 lipca 2024 roku Google oficjalnie wycofuje sw\u00f3j dotychczasowy model analityki internetowej \u2013 Universal Analytics (UA), zast\u0119puj\u0105c go nowym standardem, jakim jest Google Analytics 4 (GA4). Ta zmiana ma ogromne znaczenie dla w\u0142a\u015bcicieli sklep\u00f3w internetowych i stron WWW, kt\u00f3rzy musz\u0105 si\u0119 przygotowa\u0107 na now\u0105 er\u0119 w zarz\u0105dzaniu danymi. Dlaczego to wa\u017cne? Universal Analytics przez […]<\/p>\n","protected":false},"author":6,"featured_media":5196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n
Koniec ery Universal Analytics<\/title>\n<meta name=\"description\" content=\"Google wy\u0142\u0105cza us\u0142ug\u0119 Universal Analytics. Sprawd\u017a co nale\u017cy zrobi\u0107, \u017ceby nie straci\u0107 dost\u0119pu do swoich danych\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelis.pl\/fr\/la-fin-de-lere-de-lanalyse-universelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koniec ery Universal Analytics\" \/>\n<meta property=\"og:description\" content=\"Google wy\u0142\u0105cza us\u0142ug\u0119 Universal Analytics. 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